Midland Tomorrow Innovation Center Moves to Doan Historical Building, Launches New Vision

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February 15, 2018
Midland, Michigan – Midland Tomorrow is pleased to announce that the Midland Tomorrow Innovation Center (MTIC) has moved to the Herbert D. Doan Midland County History Center on Main Street.
The move comes after Midland Tomorrow was notified that the MTIC would need to move out of its former facility, located on Austin Street, by the end of 2017. Finding a new home in such a short timeframe was challenging but it also provided an opportunity to reimagine its goals and create a new vision for the future. MTIC’s main goal? Utilizing innovation and creativity to best service its members and the Midland community.
“We want the Innovation Center to be the community’s place to gather for new business ideas,” Church said. “We want everyone to know and understand what the Innovation Center is and how we can help start-ups.”
Midland Tomorrow also recently merged under the Midland Business Alliance (MBA), the umbrella organization over the Midland Area Chamber of Commerce and Midland Tomorrow.
“This was the perfect storm of events that gave us an opportunity to step back and look at how we identify, incubate and foster new business start-ups in all business sectors”, said Becky Church, President/COO of Midland Tomorrow. “It also gave us the opportunity to fully leverage resources across our Chamber, SmartZone and economic development entities.”
One major way MTIC is leveraging the resources of the MBA is through collaboration for events, including the Small Business Programming traditionally hosted by the Chamber. These events will start in February and will also bring in the Small Business Development Center (SBDC) as a partner.
“We are excited to collaborate with the Chamber and SBDC for small business programming,” Church said. “We invite all entrepreneurs to participate in these events.”
MTIC will be hosting an Open House on from 4-6 p.m. on March 1 to celebrate the grand opening and show off the new space.
 As it settles into its new space, the MTIC is looking at expanding relationships with local universities, high schools and young professional groups to further attract new people and business ideas.
“We have a lot of technical and business resources in our area and we want to put those to good use,” Church said. “We need to have a strong entrepreneurial culture and the services to support our pipeline. The more people we can get in the Innovation Center, the more opportunities we give for successful businesses to get launched in our community.”
Jenny Bruzewski